These are not ordinary times.
TBD is not your ordinary conference.
REBEL INTO THE ‘Eigengrau’.
The future isn’t black and white; it’s eigengrau—the grey we see when we close our eyes, reflecting today’s challenges. 2025 demands sharper vision, bold decisions, and embracing the unseen. ‘Eigengrau’ is more than a metaphor; it’s a call for rebellion against outdated thinking in business and strategy. The grey isn’t a challenge; it’s your playground.
TBD, now in its seventh year, is the conference redefining the way decision-makers navigate ambiguity. Featuring 30+ world-class speakers and built for those who thrive on surprises, it’s a space to reconnect, disrupt, and build resilient strategies. Or as past attendees call it, “TED…without the bullsh!t.”
Or, as attendees say, “TED…without the bullsh!t”
No-one pays their way onto the TBD stage.
We handpick brilliant voices from every corner of the globe—the ‘Eigengrau’ cohort is top-tier experts in AI, strategy, research, media and the startup world:
The Economist, Deputy Editor - Tom Standage
Decision Advantage, CEO + Ex-Royal Marine - Gareth Tennant
Edelman, US Head of Counter Disinformation - Simon Paterson
LookUP, Co-Founder - Caroline Keylock
Beehiiv, Head of Growth - EJ White
Futuremade, CEO - Tracey Follows
Synthesia, Head of Strategy - Daniel Verten
Futurist & Regenerative Futures Architect - Geraldine Wharry
Strategist & Coach - The Brick Coach, Founder - Amale Ghalbouni
Poetry Prescribed (TBD’s Resident Slam Poet) - Miss Yankey
Movement with Jenny, CEO - Jenny Haynes
The Intelligent Brand, CEO - Michael Bayler
Business Psychologist - Lee Chambers
The Research Agency, Director, Cultural Strategy - Laura Mulcahy
NYT Bestselling Author ('Indistractible', 'Hooked') - Nir Eyal
Reporter/Producer, Tortoise Media - Patricia Clarke
New Economies, CEO - Ollie Forsyth
Stealth Startup, Founder (Ex-Oracle + Amazon) - Sanjeev Prabhakar Badri
bridge_ci, CEO - Chandler T. Wilson
TeamGlue (Ex-Nike), Founder - Joanne Jørgensen FRSA
Archrival, CEO - Ben Harms
We move fast, break the usual formats, and demand no-holds-barred information. No ads, no fluff—just a uniquely curated experience in a controlled sensory environment. Expect talks that cut through noise, deliver vital context, and uncover what really matters in your industry and beyond. From in-house teams to agencies, fashion to logistics, TBD 'Eigengrau' has been designed to deliver essential insights for executives ready to make smarter decisions for their teams and the world. Proudly D.I.C.E. recommended, we invite you to take the day to gain transformative knowledge, inspiration, and perspectives from a bold mix of experts, innovators, and changemakers.
THE PARTNERS
TBD wouldn’t be possible
without the following smart cookies:
/// MEDIA PARTNER
/// LIVE PARTNER
/// ATMOSPHERE PARTNER
/// SUSTAINABILITY PARTNERS
/// DESIGN PARTNER
/// EDITORIAL PARTNERS
/// TBD COLLABORATORS
30+
SPEAKERS
TBD goes beyond the boardroom. Buddhists meet barristers in addition to the hand-curated top-level executives and journalists who will grill them. You will only get fresh insights at TBD. You get more talks than just on the day too…
There’s no half-stepping at TBD…you don’t come for half a day.
20+
TOPICS
Focused on what matters to new materials, TBD ‘Eigengrau’ features an expansive collection of intertwined topics. We’ll cover Agentic AI to Generation Beta. Strap in to explore your future opportunities and how to make the most of them. TBD isn’t just a one-day event. TBD’s editorial calendar spans the next 12-24 months and every ticket offers value beyond the day.
1
MEMORABLE DAY
The world-class Groovy Gecko will handle Live-streaming, and there will be on-demand elements after the conference. We work with multiple psychologists and cognitive scientists every year to maximise attendee’s information retention and enjoyment. From state-dependent learning to a unique virtual environment, we focus on remembering speakers' information so you can apply it later. Expect surprises.
HERE’S WHO JOINS
Attendees at TBD range from global C-suite execs to brand managers, startup founders to agency leaders, politicians to startups. You’ll meet senior execs and leaders from Moét to McDonald’s, Nike to NATO, Disney to Duracell and more than 400 others. 2024 sees us live and on-demand, expect to be connected to even more interesting people from every continent before, during and after the conference.
Need another reason? TBD counts towards your CPD (up to six credits). Plus, we’re 100% recommended by D.I.C.E., the people who provide certification and guidance to help conferences and events deliver a representative and diverse set of speakers, perspectives, and attendees.
THE
AGENDA
The final program for TBD is never revealed until the day of the conference in order to make it the most relevant and useful for attendees. Speakers and themes, however, are disclosed. We demand big ideas and thought-provoking talks at ‘Eigengrau’ that will push you, your business and your thinking forward.
TECHNOLOGY
The rise of AI search, robotaxis, small language models, and nanorobotic healthcare signals the next phase of disruption. TBD reveals how these breakthroughs are reshaping industries and what your organisation must do to keep pace.
BEHAVIOUR
Leadership in the grey demands more than strategy. Hybrid work, trust deficits, and (un)conscious algorithmic bias are forcing a rethink of how we lead and connect. ‘Eigengrau’ is going to equip you with the tools to navigate ambiguity and reshape the way people work and thrive.
DATA
Data is chaos disguised as power. Weaponised misinformation, geopolitical interference, and shifting consumer behaviour create instability. How do you find clarity in this noise? Who is shaping the future—and are you ready to compete? Get ready for signal in the noise.
AND MORE...
AI lawyers, the quantum internet, and CRISPR breakthroughs are here. Talent wars, remote work rethinks, and the ethics of invisible tech are redefining the landscape. ‘Eigengrau’ is your chance to see the future before it arrives—and take control of what comes next.
THE (NO) MONEY BIT.
TBD 2025 is adopting a pay-what-you-can model for 2025. Innovation should be for everyone after all. We’re making it easier to access the insights and connections that will define your year ahead. Pay over £50, and you’ll unlock exclusive limited-edition goodies, but every ticket includes access to the TBD WhatsApp InfoFeed (“worth its weight in gold”), tree planting in the TBD Forest, surprise perks, and more throughout the year.
TBD 2025 isn’t just an event—it’s your point of change. This is where innovation meets accessibility, creating a space for transformation when it’s needed most.
Tell everyone. and step into the grey...
TALK TO US
Let’s do something great.
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