The why.

TBD prepares attendees for the future by increasing critical thinking, strategic insights and risk-awareness.

TBD stands for ‘Technology. Behaviour. Data.’ and is the one-day conference designed to inform, inspire, and challenge the way decisions are made to make the best choices possible during a period of unprecedented change and uncertainty. Attendees leave feeling inspired, energised and action-orientated.

TBD is the manifestation of the framework explained in the Amazon bestseller 'Disruptive Technologies' (written by HERE/ FORTH CEO, Paul Armstrong) which top execs use to make better decisions and determine levels of investment in different areas of the business.

THE TALKS:

There are four styles of talks; ‘Solo’ (one individual, 10 minutes), ‘Fireside’ (one journalist grills an executive, 20 minutes), ‘Trio’ (one person interviews two people from two opposite viewpoints, 30 minutes) and ‘Squad’ (four participants answer a question, 40 minutes).

TBD ISN’T LIKE OTHER CONFERENCES YOU’VE BEEN TO:

• Unlike other conferences, the exact titles and topics TBD covers are never publicly released until the day of TBD.

• We’re diverse. We make sure we get a mixed stage not the same old names. We aim for 100% DICE every conference and managed that in 2019 (80% in 2018). 2021 will be the most diverse stage yet and we achieved ‘Recommended’ with three months to go.

• We have a forest. We created the TBD Forest with our sustainability partner, Ecologi, and we add to it every event we do so we remain carbon positive.

• The stage is in-the-round. The style and low-level means everyone is focused. The short time periods ensures focus and keeps people attentive.

• We discourage social media on the day. We ask that you take the day for you.

Here’s what TBD feels like:

WHO CREATED TBD?
Paul Armstrong is the Founder of HERE/FORTH, the future technology advisory that helps a diverse set of clients (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) navigate new technologies strategically.  

Paul is regularly seen on the BBC and News at Ten when industry comment is called for and currently writes for a number of publications including Forbes, Reuters, Cool Hunting amongst others. Paul is currently writing his second book, which is focused around CEO's and risk.