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Mouthwash Interview - Zoe Scaman / The Future Of...Brands

Zoe Scaman isn’t just TBD alumni, she’s a force for change. An expert on brands and changing consumer allegiances, Zoe is one of today’s most inquisitive and forward-thinking minds out there. She’s also not afraid to tell it how it is, get people to follow, and be the change she wants to see in the world.

Zoe owns her own boutique consultancy, Bodacious, has a popular Substack and is constantly in demand to talk about the changing world of fandom and how younger generations are changing several industries. Her recent projects include working with Marc Cuban, NFTs and…a lot of eggplant emojis. We’ll be talking about it all. Expect fireworks.

ABOUT ZOE (@zoescaman)

Zoe runs her own strategy studio in the UK, called Bodacious. Before that, she was the Global Head of Strategy for the Ridley Scott Creative Group. Over the course of her career, she’s dabbled in many different areas, working for international brands, management consultancies, international development and agencies of all sizes, which has given her a wide range of things she’s interested in and an uncanny ability to connect insights from one industry into another. Right now, she's working on a range of entertainment strategy projects for major gaming studios, the NBA and Mark Cuban.

Find out more about Zoe over at bodacious.be and subscribe to her Substack newsletter ‘Musings of a Wandering Mind’.