Big platforms (Google, Apple, Facebook, Amazon) are taking over the world. Or are they? Simon Andrews is the man big firms trust to know which way the win in blowing. Not only does he have decades of relationships in the business, but he’s also paid to know by the likes of Google to Amazon, Nike to Telefonica. Simon writes the industry must-read newsletter on all things mobile called ‘Fix’ with a free version called ‘Lite’. Trust me, you’ll want to hear what he says is coming and subscribe. Listen in to find out what the big platforms don’t want you to know about what they are getting up to and where the power really lies.

ABOUT SIMON (@simonbigpicture)

Simon is a ‘Northstar’ when I comes to navigating how the big platforms and the media world collide, repel and snuggle up each other. Running ‘addictive!’, the full service mobile agency, since 2010, Simon and the team offer everything needed to develop effective marketing campaigns that have mobile at their heart - strategy, creative, app & mobile site development and media. Currently focusing on building up his incredible newsletter, ‘Fix’, Simon is building a publishing empire that’s fast becoming a staple read for top social media execs to VCs around the world. Sign up for Fix Insider at addictivelondon.com.

HOW TO ENTER A MOUTHWASH SPACE:

You can now listen to Mouthwash live on Twitter Spaces whether you’re on twitter.com or the Twitter mobile app! Simply head to twitter.com/paul__armstrong and look for most recent tweet or click Paul’s profile pic when it has a purple ring around it, that means he’s live! Ask a question before or during the show using the hashtag #mouthwashshow.